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Gastón Acurio is a name the foodie cognoscenti will recognize. Though not quite a popular brand name like Mario Batali or Bobby Flay or Alain Ducasse, the Peruvian chef has created destination restaurants in the otherwise gray city of Lima that gourmands flock to whenever they can, eschewing the tourist havens of Machu Picchu and Cuzco. Hailed as the "next superchef" by some magazines, Acurio now has his eyes set on global conquest. His goal: to make Peruvian cuisine as familiar around the world as Mexican, Chinese and Thai...

Author: /time Magazine | Title: Peru's Plans for Global (Foodie) Conquest | 9/16/2009 | See Source »

...Peruvian authorities, businesspeople and even Acurio's competitors in Peru are cheering him on, hoping to cash in on an eventual boom in Peruvian food. Luis Kiser, head of the Peruvian Franchise Chamber, believes that the country's cuisine will put Peru on the map, opening the door for the export of other products, from multicolored potatoes to pisco, a local brandy. "Mexico got jalapeños and tequila on shelves in stores in the United States, with food leading the way," he says. "Peruvian food is the tip of the iceberg for everything we have to offer...

Author: /time Magazine | Title: Peru's Plans for Global (Foodie) Conquest | 9/16/2009 | See Source »

...Peruvian expansionism is already radiating across Latin America. Acurio's fine-dining flagship, Astrid y Gastón, operates in seven countries outside Peru. La Mar has restaurant in six countries, and Tanta, which offers light fare, just opened its first locale outside of Peru in Santa Cruz, Bolivia. A number of other multi-star restaurants have also branched out to neighboring countries. Twelve Peruvian restaurants have franchised their formulas and are operating abroad, again mostly in the rest of Latin America. Another 20 are in the process of expanding beyond Peru's borders, and Kiser ticks off a long...

Author: /time Magazine | Title: Peru's Plans for Global (Foodie) Conquest | 9/16/2009 | See Source »

...Vinas' Peruvian-born father and Argentinean-born mother divorced when he was a teenager. Instead of going to college, Vinas joined the U.S. army...

Author: /time Magazine | Title: Bryant Neal Vinas: An American in Al Qaeda | 7/24/2009 | See Source »

...Oscar-nominated Antarctica documentary Encounters at the End of the World - has cultivated a loyal band of admirers over the span of five decades behind the camera. Perhaps the single most striking image of his career is that of a steamboat being pushed and pulled through a dense Peruvian jungle, from his 1982 epic, Fitzcarraldo - a physical feat that was filmed on location without the aid of special effects. It was a virtuoso climax to an all-but-impossible film shoot - a two-year journey into the jungle that found Herzog drained of funds, battling the elements and stuck...

Author: /time Magazine | Title: Werner Herzog | 7/6/2009 | See Source »

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