Word: pesco
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Dates: during 1950-1959
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Track to Run On. For five years, while BW's 27 other divisions (Pesco pumps, Warner gears, etc.) were making money, Norge had operated in the red. Said Sayre: "I plan to run this outfit the way I ran Bendix-at a profit." When he took over, Norge had a new line of topnotch appliances. But in large areas of the country its products were not even being distributed. Sayre launched a "dealer-getting" program, set up selling tie-ins with distributors for Motorola and Zenith, which make radio and TV sets but no white goods. Dealers began signing...
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