Word: peskiest
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...created some of the catchiest product slogans in Madison Avenue history; of an apparent heart attack; in St. John in the U.S. Virgin Islands. In 1968 he came up with the line "Wisk beats ring around the collar," reportedly after research found shirt-collar dirt to be among homemakers' peskiest wash problems. He also drummed into Americans' heads the notions that Tareyton smokers "would rather fight than switch" and that "Delta is ready when...
...those who harness horsepower, turn a key and roar across the waves. The naval battles between the two types have gone on for years, as sailboats topple in the wakes of motorboats. But this year the most visible -- and audible -- combatant promises to be one of the smallest and peskiest of them all: the "personal watercraft," better known by Kawasaki's trademark Jet Skis. "Everyone I know has had at least one close call," says board sailor Barbara Glunn in Miami. "And it usually happened when one guy tried to beat the antics of another...
...peskiest poker of Administration balloons has been Harold Goldstein, the Bureau of Labor Statistics' assistant commissioner in charge of analyzing the most politically potent figure of all, the jobless rate. Last January he rightly called the .2% drop in unemployment "marginally significant." Labor Secretary James Hodgson, however, publicly declared that the drop had "great significance.'' In March, when Hodgson termed a slight decrease in unemployment "heartening," Goldstein called it "a mixed picture." Apprised of Hodgson's view, Goldstein replied: "I am not here to support or not support the Secretary's statement. I am here...
...naming the panel, the President surprised everybody by including A.F.L.-C.l.O. President George Meany. It came as a still greater surprise when Johnson named as chairman Oregon's Democratic Senator Wayne Morse. For one thing, he is one of L. B. J.'s peskiest Viet Nam war critics. Moreover, although Morse is an old hand at labor mediation, he won the implacable enmity of the Machinists' Siemiller as the Johnson-appointed mediator in the airline strike...
British scientists found last year that IPC killed certain grain plants. U.S. scientists took the hint and tried the stuff on quackgrass, alias witchgrass, one of the peskiest weeds in the northern U.S. As little as 10 lbs. an acre, Agriculture reports, does the deed, killing even the nine-lived underground stems (stolons) which generations of farmers have grubbed from the soil by hand...