Word: peskiest
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Dates: during 2000-2009
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...created some of the catchiest product slogans in Madison Avenue history; of an apparent heart attack; in St. John in the U.S. Virgin Islands. In 1968 he came up with the line "Wisk beats ring around the collar," reportedly after research found shirt-collar dirt to be among homemakers' peskiest wash problems. He also drummed into Americans' heads the notions that Tareyton smokers "would rather fight than switch" and that "Delta is ready when...