Word: pet
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Dates: during 2000-2009
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...North Carolina organization, pet project of Senator Jesse Helms, announced in January that it hopes to take over CBS by persuading conservatives across the U.S. to buy shares in the company. James P. Cain, a Fairness in Media co-founder, pronounced the group "delighted" by the Atlanta tycoon's move and promised its support...
Such Tupperware-style parties for pets are the mainstays of Nemeth's booming new business, Petlane. Nemeth, 57, founded the direct-marketing company last year, and the "pawty" (her term) is the same kind of coffee-time shindig that propelled her first direct-sales company, Discovery Toys, to success. She says this time around, she was inspired by her daughter's Cavalier King Charles spaniel to provide toys for "the dearest thing on four legs." The cutesy get-togethers are already translating into solid sales. Nemeth, who started Petlane from her home in Lafayette, Calif., says she expects the pet...
...banking on Americans' increasing obsession with their pets, which is fueling 6% annual growth in the $34 billion pet-care industry. "Pets are the new kids," she says, noting that young couples see pets as a parenting test run. Dog day care, pet-custody battles and even plastic surgery for animals testify to America's humanization of pets. Nemeth, who says her Balinese cat, Symphony, "talks" to her, knows her market. She spent thousands on wheelchairs and a hyperbaric chamber when her dog Kicsi was dying of spinal-cord degeneration. Nemeth's salespeople teach pet care to their customers, much...
There's plenty of obsession in Nemeth, who thinks that, among other things, pet owners should learn how pets communicate. (She says it was hard to know what her previous cat said because it "talked too much. I know exactly what Symphony is saying. Cats tell you a tremendous amount just with their tails.") Nemeth's other crusade: to get pet owners to install seat belts for their dogs. "At 30 m.p.h., a 35-lb. dog is over 1,100 lbs. of force," she says. Her cause has managed to change things behind the scenes of the pet- adoption cable...
...emphasis has worked wonders. Otellini, the first nonengineer to helm Intel, has been stressing consumer-friendly products over speedier chips in his speeches for the past four years (he calls the strategy by the awkward name "platformization"). He put the plan to work in 2003 with another of his pet projects--the Centrino--a set of chips specifically designed for wi-fi-enabled laptops. For wi-fi capability, all you really need is the Pentium M, the chip at the heart of Centrino, but Otellini wanted to sell a bundle of chips along with it that would help maintain...