Word: pet
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...beach party in Spain or tune into Belgian radio, and you're likely to hear one word: "Chihuahua!" This is not a forlorn pet owner summoning his tiny, unimaginatively named dog. It is the sound of marketing, the remix of an old mambo song that has gone from TV spot to hit single and the word on millions of lips. And it's all brought to you by Coca-Cola - not that you'd know from listening to the song. In a cluttered marketplace, advertisers need to be different. Traditional ads repeating a brand name 30 times in 30 seconds...
...Kids, then, was not so much a departure from violence as a return to his pet subject. Rodriguez had always idolized his uncle Gregorio, a special agent for the FBI. But it wasn't until he was shooting Four Rooms with Banderas in 1995 and a group of pint-sized actors, all dressed in tuxedos, that the penny dropped. "They looked like little James Bonds, and I thought, Wow, that's the angle. A spy family," he says. "I can use my family's dynamics and values, with the spy twist to give it some action...
...brim with such items, which one can then distribute to friends and family as birthday and holiday gifts. If your significant other asks what the “3-Com” on the stainless steel coffee mug means, just tell them it’s your new pet name for them...
...parents did allow a hint of zoological indulgence. I had a pet turtle. My brother had a parakeet. Both came to unfortunate ends. My turtle fell behind a radiator and was not discovered until too late. And the parakeet, God bless him, flew out a window once, never to be seen again. After such displays of stewardship, we dared...
...Chester, who dispensed affection as unreflectively as he breathed, who got me thinking about this long-ago pact between humans and dogs. Cat lovers and the pet averse will just roll their eyes at such dogophilia. I can't help it. Chester was always at your foot or your hand, waiting to be petted and stroked, played with and talked to. His beautiful blocky head, his wonderful overgrown puppy's body, his baritone bark filled every corner of house and heart...