Word: peta
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...Harvard, the recent news about People for the Ethical Treatment of Animals (PETA) has focused on its “naked” fur protest in the Square and the related arrests of six activists, including a Harvard junior. This is the sort of PETA activity that titillates the media and leads some to think that the controversial organization begins and ends with its “shock tactics,” but headline-grabbing stunts only scratch the surface of PETA’s work on behalf of animals
Last year alone, PETA responded to more than 13,500 calls about cruelty to animals, and in its local area, it built and delivered 567 free doghouses for dogs chained outdoors without shelter and provided low or no-cost spay/neuter services for 6,046 cats and dogs. PETA also launched international campaigns against animal abuse at KFC, Iams and PETCO, worked with the state of Virginia and many municipalities to develop humane wildlife-management strategies and lobbied Congress to enforce the federal Humane Slaughter Act and to honor its commitment to encourage alternatives to animal experiments. These substantive actions illustrate...
...PETA uses many different methods to reach its varied audience. Last week, it promoted Pamela Anderson’s new cruelty-free clothing and fragrance line, urged cruelty charges in response to a whistleblower’s allegations of animal abuse in Columbia University’s laboratories and aired an ad starring Charlize Theron promoting adoption from animal shelters and denouncing puppy mills. The message has a growing audience: In 2003, more than 30 million users visited PETA websites, 2.3 million teachers and students received PETA’s humane-education materials and the organization answered more than...
...efficient use of their donations, allocating 86 cents of every contributed dollar directly to its programs fighting animal exploitation. Furthermore, its more than 150 dedicated employees work for very little money (from PETA’s president, whose annual salary is about $30,000, to the 57 percent of PETA employees who make less than $26,500), and it is assisted by countless unpaid interns and volunteers...
...these people have joined together to fight for the principle that no animal is ours to eat, wear, experiment on or use for entertainment. It’s no secret that PETA’s agenda calls for radical changes to our current treatment of animals. But PETA is also pragmatic, and it chips away at animal exploitation wherever it can. For example, as worthwhile as it is to promote vegetarianism, given that every person who stops eating meat spares the lives of more than 100 animals every year, PETA is equally committed to urging reforms in the meat industry...