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...your mark. Get set. Let the ethical dilemma begin! Last Monday, the People for the Ethical Treatment of Animals (PETA) announced a $1 million prize for the commercial development of in vitro meat—meat that is grown from stem cells in a laboratory. Of course, offering prize money to entice entrepreneurs is not a novel idea. The Ansari X prize, eventually awarded to Space Ship One, provided $10 million to develop private space flight. The Pentagon’s Defense Advanced Research Projects Agency (DARPA) has awarded prizes to develop autonomous ground vehicles. Even Google has offered...

Author: By Steven T. Cupps | Title: Meat in a Box | 4/25/2008 | See Source »

...Monday, the clamorous animal rights group PETA announced it would award $1 million to the first person to come up with a way to make commercially viable in vitro meat by 2012. The fake meat would have to be indistinguishable from the real deal, according to competition rules, and it would have to be cheap enough to succeed in the marketplace...

Author: /time Magazine | Title: In Search of a Test-Tube Hamburger | 4/23/2008 | See Source »

Doable, yes, but not by 2012. It will take at least five to 10 years of research, followed by an extensive approval process, to ensure that any in vitro meat produced is fit for human consumption. Though PETA's competition may not produce a winner soon, the hope among scientists is that it will create interest and funding. As for selling fake meat to the public, that's another matter. But then, in an era of artificial hearts and over-the-counter genetic tests, perhaps even meat from a test tube has a future...

Author: /time Magazine | Title: In Search of a Test-Tube Hamburger | 4/23/2008 | See Source »

...Animal voters are not card carrying PETA members, and they’ve never picketed a KFC in their lives. But they care about animals, and they see a candidate’s attitude to animals as a broader reflection of his compassion and character. That’s why senators ranging from conservative Rick Santorum in Pennsylvania to liberal Robert Byrd in West Virginia have sought the Humane Society Legislative Fund’s (HSLF) endorsement in their re-election bids. Animal protection is what marketers call a “signal issue”—something...

Author: By Lewis E. Bollard | Title: Compassionate Campaigners | 2/28/2008 | See Source »

...couldn’t help, walking out of the fight, thinking about PETA and other such animal rights groups that declare bullfighting “cruelty towards animals” and asking myself: Do I agree with them? And I realized that the answer is no. I don’t know who could really say whether two years in a feedlot and a quick metal rod to the head is better, overall, than three years running free and 20 minutes of pain. Neither, however, do I agree with Hemingway; during the corrida that I attended (a corrida includes...

Author: By Justine R. Lescroart | Title: Death in the Afternoon | 12/12/2007 | See Source »

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