Word: peterbilt
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Dates: during 1960-1969
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...truck market) and Ford is in hot pursuit (31%). International Harvester is a distant third (12.3%), followed by G.M.C. (7.5%), Dodge (5.1%), Willys (2.7%). The rest of the market is divided up among Mack Trucks. White. Volkswagen, and such seldom-heard-of brands as Diamond T. Reo, Autocar, Available. Peterbilt and Divco. Chevy's and Ford's big lead comes from concentrating some 80% of their efforts on the popular, mass-produced light and compact trucks. This leaves the heavy-duty field wide open for smaller companies, which thrive by tailor-making trucks ranging from $6,500 highway...