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Those kinds of options have produced a boom across Europe in neuromarketing consultants, including Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at Vienna University and two other schools. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits. Today a similar search yields more than 200,000. FMRI technology emerged only about 15 years ago. Efforts to combine it with marketing began in the late 1990s. (Neurosense was launched...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...might be a deal. Or, you could jump on the bandwagon and take QR 34, “Counting People: Demography and Human Affairs,” a massively popular QR. It’s a class on demography—on birth rates and mortality rates. (Viva Professor Peter T. Ellison, death to snotty TFs 1 through 6). Ellison walks you through Excel, making the twenty-page country reports manageable, and he drops the lowest of your three quiz grades. But it doesn’t really matter when your TF manages to mark everyone down...

Author: NO WRITER ATTRIBUTED | Title: Quantitative Reasoning | 9/14/2006 | See Source »

...study, and the attendant at the Barker Center café will know you very well by the end of your Harvard career. Many courses within the Religion department, however, are populated by Harvard students with a more casual interest in the topic. With professors like Diana Eck and Peter Gomes, this concentration certainly boasts some of the most colorful and entertaining members of Harvard’s faculty. Gomes teaches Religion 42, “The Christian Bible and Its Interpretations” and Religion 1513, “History of Harvard and Its Presidents.” With...

Author: NO WRITER ATTRIBUTED | Title: Religion | 9/14/2006 | See Source »

...steering committee or that there is even a steering committee. For all practical purposes, Anya Bernstein (the Dean of Undergraduate Studies) is the face of Social Studies. If you’re lucky, you’ll come across Professors Michael Hiscox, Steven Levitsky, and Peter Gordon, who’ll all single-handedly make Social Studies worth your time and sweat. Did we mention that Social Studies cannot have its own tenured faculty since it is not a department but a committee? If you have any hopes that Social Studies will ever become a real department, let them...

Author: NO WRITER ATTRIBUTED | Title: Social Studies | 9/14/2006 | See Source »

...comfortable library couches for a nap, or the chance to guinea pig themselves in psych experiments for petty cash. Most of the professors have been around the department for quite a while and will act like over-excited puppies if you show up at their office hours. Professor Peter V. Marsden, who teaches the required statistics class, is always happy to go off on a tangent about his children and ends every class saying “For once, we got out on time.” Sophomore tutorials cover the same lengthy theory texts social studies concentrators read...

Author: NO WRITER ATTRIBUTED | Title: Sociology | 9/14/2006 | See Source »

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