Word: petered
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...government will try to block Parliament's move at a meeting of E.U. labor ministers next month, and may get support from as many as eight other countries, including Germany and Ireland , who want the E.U. to focus on boosting sluggish economic growth rather than tightening social protection. - By Peter Gumbel...
...Metro may print more serious news than some of Britain's tabloid papers, "To aim at the mass market, freebies need to be [editorially] neutral," says Jo Groebel, director general of the Dortmund-based European Institute for the Media. Stripped of ideological or political bias, Metro lacks personality, insists Peter Cole, a professor of journalism at the University of Sheffield: "People don't refer to it as 'my Metro.'" As a basic, quick news service, it's only "like switching on the radio news on the hour," Cole says. Of course, the dumbing-down debate has been around as long...
...nurturing fun, cool brands. So they set up a kind of separate minicompany within Microsoft, insulated from the institutional lameness of its parent. "They allowed us to set up a separate division almost, that is physically, geographically, psychologically and spiritually different from what Bill himself calls the Borg," says Peter Moore, the V.P. in charge of marketing the new Xbox. Moore knew that whatever has made Microsoft successful thus far wouldn't help it here. And Gates seems to recognize that too. "[The games industry] expects us to act like Microsoft: very formulaic, very product oriented, very march-down...
...final step in the process has nothing to do with what's inside the Xbox: Microsoft will have to make it cool. In addition to giving it that iPod-esque design, Peter Moore will run a very hip, very un-Microsoft ad campaign featuring quirky hipsters wearing the Xbox logo. Moore just threw the Xbox 360 the equivalent of a movie premiere: a party, broadcast on MTV, with Elijah Wood as host and featuring beyond-trendy rockers the Killers. For the Xbox 360's theme song, Moore licensed an obscure Sex Pistols B-side titled C'mon Everybody, with...
Imagine, if you will, the average games player. What do you see? A twitchy teenager mashing buttons on his controller, lost and alone in a violent onscreen world? Or a sad-sack Peter Pan type, the geek who never grew up? Sorry, you lose. The average American gamer is starting to look, well, pretty much like the average American. For the first time, according to a poll commissioned by AOL Games and obtained exclusively by TIME, roughly half of Americans ages 12 to 55 are tapping away at some kind of electronic game--whether on a console...