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...Sunday night time slot among the coveted 12-to 17-year-old demographic, the best teen ratings the network has seen in more than four years. The Days, about the midlife angst of a dual-income couple raising three kids, is a "win-win-win situation," says Peter Tortorici, president of MindShare and former president of CBS Entertainment. "It enables programmers to have an additional tool to accomplish their larger goal--more programming for the viewer...

Author: /time Magazine | Title: The Sponsor Moves In | 8/23/2004 | See Source »

...task. The creation of a National Intelligence Director will send a clear message to the American people, Congress and intelligence officials that Bush is a strong and foresighted leader who should be re-elected for his courage in tackling the problem. Strength in action is all that terrorists understand. PETER H. SPIELMANN Rancho Mirage, Calif...

Author: /time Magazine | Title: Letters: Aug. 23, 2004 | 8/23/2004 | See Source »

...will hurt the most, they were portrayed as an overdue change in mission that will mostly be felt in the small towns where the soldiers are based; one trade union forecast the loss of 7,500 German jobs. "This is a serious loss for those regions," says Defense Minister Peter Struck. There was little criticism of the change in U.S. strategy. "Let's face it, the cold war is over," says Jean-Vincent Brisset, a military expert at France's Institute for International and Strategic Relations. "The U.S. forces came to save Europe, but their presence today doesn...

Author: /time Magazine | Title: A Strategic Divorce? | 8/22/2004 | See Source »

...Thornton partners in Italy are awaiting trial on fraud charges they deny. Deloitte says Parmalat itself was responsible for any fraud. Bondi is betting that after the Enron debacle, which brought down Arthur Andersen, it'll be hard for the auditors to persuade courts that they were deceived. - By Peter Gumbel Calm After The Storm In the first loss estimate based on insurance claims, the U.S. Insurance Information Institute put the cost of Hurricane Charley to insurers at $7.4 billion, and suggested existing premiums could absorb the storm's impact...

Author: /time Magazine | Title: Bizwatch | 8/22/2004 | See Source »

...reach Rock Island Bend. We've just rescued the Red Devil from being submerged, found the barrel of food that fell off it, and are more than ready for camp. But just before we get there is the Bend, which - since the photo of it by the late Peter Dombrovskis galvanized the anti-dam campaign - has become the river's iconic image, a tall island topped by a grove of trees clinging to its craggy head, a fine spray flaring around it. It is our high point; after that the rapids dwindle, and we paddle hard over long flat stretches...

Author: /time Magazine | Title: A Raft With a View | 8/22/2004 | See Source »

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