Word: peterman
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Fabiana whistled for the stable boy. He came. She whipped her crop against her boot. "Saddle my horses." (Tie-back chiffon blouse. $135) --From the J. Peterman catalog, fall...
...fantasy-filled, you-can-have-it all '90s, John Peterman was the ultimate purveyor of armchair-adventure shopping. His floridly written catalog pulled in a cult following--and $75 million a year in sales--by hawking evocative clothing, furniture and collectibles to upscale shoppers. Peterman outfitted Frank Sinatra and Oprah Winfrey and got a priceless p.r. boost when the TV megahit Seinfeld parodied him on its show...
Blessed with this free publicity and a vision of a billion-dollar future, Peterman seized the initiative--and drove his company straight to hell. His rapid, venture capital-fueled overexpansion led the company into bankruptcy in 1999 and sent Peterman spiraling into what he calls "my perfunctory six weeks of depression...
...floor-length cowboy coat ($184) is back with a reissued catalog and even grander designs on the future--although this time he won't be in a mad rush. Peterman, 59, hopes to make his new, slimmed-down sales book the core of a licensing empire that will put the J. Peterman brand on all things "wondrous, authentic and excellent," from African safaris to limited-edition autos. "By staying focused and carefully building up the brand," he says, "we can become a multihundred-million-dollar-a-year company in a relatively short period of time: five years...
...Besides adjusting to a new coach, the Tigers must overcome the loss of ace Sarah Peterman, a stellar pitcher who led the team with 100 strikeouts and a 2.68 ERA, which was the fifth-best in the Ivy League. Junior Brie Galicinao, who last year earned the second lowest ERA in the League at 2.25, will have to step...