Word: petersen
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...compacts. When the Taurus (base price: $10,650) and Sable rolled out last December, they became instantly trendy among an important target group: young professionals and growing families. Ford expects to sell about 325,000 of the cars during 1986, an impressive first-year performance. Says Ford Chairman Donald Petersen: "Style attracts. It draws you or me in to take a look. Then the other important ingredients come through...
Quality is the main ingredient Petersen has in mind. While all the Big Three automakers have boosted the dependability of their cars, Ford has perhaps made the biggest issue of it. Known for turning out some inferior vehicles during its troubled years, Ford says it has increased the dependability of its autos 50% since 1980 by tightening its standards for parts suppliers and getting employees involved in decision making, among other techniques. Reliability will continue to be an important goal in Detroit, since the U.S. auto industry's quality levels still lag behind Japan's. According to the California consulting...
...Petersen's life is jet-setting and meeting important people. "So often in our lives, we get caught up in the macro views of the economy and politics," he said. "We kind of lose sight of the fact that what we're all about is selling automobiles to individuals like...
...response to a question from the audience about the future of Ford in South Africa, Petersen said that as long as there is any chance for a peaceful resolution to the problem of apartheid, the Ford Motor Co. would continue to carry on business in South Africa...
...those who say the only solution is to get out, what they're really saying is that the only solution in South Africa is a revolution, a bloodbath," Petersen said...