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...still more changes coming in its showrooms. Due out this fall is a new Lincoln Mark VII, the replacement for the heavy, clumsy-looking Mark VI. Meanwhile, the company is dropping the Mercury LN7 model, a sporty two-seater car that was introduced in 1981. Says Ford President Donald Petersen: "A car has to fulfill its promise. The LN7 didn't. It was damned disappointing...

Author: /time Magazine | Title: Ford Zooms into the Fast Lane | 7/18/1983 | See Source »

...addition to revamping styling, Ford is also stepping up its marketing efforts. One key target is California, which accounts for 10% of all new-car sales in the U.S. Ford's share of that prime market is only 14%, and, says Petersen, "We were on the verge of being a disappearing name there." To catch up, Ford has quadrupled its market research over eight years and is conducting elaborate consumer samplings. Says Executive Vice President...

Author: /time Magazine | Title: Ford Zooms into the Fast Lane | 7/18/1983 | See Source »

With the early returns promising, Wall Street analysts have begun boosting their profit estimates for Ford. They now think the automaker will ring up profits of $1 billion this year and could earn as much as $2.2 billion in 1984. Says Petersen: "These could be some very good years." The good outlook has helped lift Ford stock from last year's low of 16⅝ to last week's close at 55. "We must be doing something right," quips Poling...

Author: /time Magazine | Title: Ford Zooms into the Fast Lane | 7/18/1983 | See Source »

...Petersen Hamburg...

Author: /time Magazine | Title: Letters: Mar. 28, 1983 | 3/28/1983 | See Source »

...seven nominations for Blake Edwards' Victor/Victoria, the Academy seems ready to forgive Edwards for his 1981 satire on Hollywood, S.O.B. And for the fifth spot in the Best Director category, the nominators picked a name virtually out of the blue - or, rather, out of the deep -Wolfgang Petersen, the young German film maker who directed Das Boot...

Author: /time Magazine | Title: Show Business: Jolly Oscar | 2/28/1983 | See Source »

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