Search Details

Word: petersen (lookup in dictionary) (lookup stats)
Dates: all
Sort By: most recent first (reverse)


Usage:

...wide study that, he says, indicates that the gimmicks cost shoppers "at least a week's groceries a year." New York City Commissioner of Markets Sam uel Kearing Jr. called for an end to stamps altogether; this, he claimed, would reduce grocery bills by 2% to 4% . Esther Petersen, President John son's special assistant for consumer affairs and a voluble champion of the recent grocery-store boycotts, seemed to be leading the anti-stamp cheers...

Author: /time Magazine | Title: Merchandising: Stamps: Taking a Licking | 11/11/1966 | See Source »

...HOLLIS PETERSEN...

Author: /time Magazine | Title: Letters: Aug. 19, 1966 | 8/19/1966 | See Source »

...Petersen's empire. He began when the first issue sold out all 10,000 copies at hot-rod rallies and drag strips 18 years ago, and today the magazine is still the most profitable entry in a bulging portfolio that boasts ten magazines and numerous other enterprises. His book division's products vary from the California Angels Yearbook (50?) to the handsomely bound Mr. Rifleman ($12.50), and last month he announced plans to publish automotive and hobby paperbacks with the New American Library. His film production company has an hour color special, "The Wonderful World of Wheels," scheduled...

Author: /time Magazine | Title: Magazines: Rich on Wheels | 6/24/1966 | See Source »

...Pulpy. Pete Petersen, in short, is up to his seat belt in money. But he has not forgotten that it was his magazines that elevated him from his lowly 1947 status as an unemployed Hollywood publicity agent. His publications still reflect his basic tenet. They are aimed at the active "hobby enthusiast." Their information is reliable, their illustrations are informative, and above all, they speak their aficionados' lingo. Hot Rod (monthly circ. 770,000), for example, is for the flat-out pro. "If you don't know a hemi from a zoomie, you're not ready...

Author: /time Magazine | Title: Magazines: Rich on Wheels | 6/24/1966 | See Source »

...many readers do know the difference that Hot Rod has the distinction of being the most dog-eared magazine in the U.S. More than twelve car buffs pore over each copy, reports W. R. Simmons research company, which conducts readership studies for magazine publishers. Petersen's Motor Trend (monthly circ. 500,000) is not far behind, with 9.02 readers per copy. A sort of high-power consumer magazine, it "is for the average fellow with an above-average interest in autos," says Petersen. Car Craft, Rod & Custom, and Sports Car Graphic cover the other auto buffs Petersen could think...

Author: /time Magazine | Title: Magazines: Rich on Wheels | 6/24/1966 | See Source »

Previous | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | Next