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Still, lead researcher Dr. Ronald Petersen was encouraged, seeing this as a first step in a process by which scientists "could start to nudge back the onset of the disease by years," possibly even postponing it altogether. Already, many doctors have begun prescribing Aricept for patients at high risk of developing Alzheimer's. If you believe you or a loved one may be a candidate, ask your doctor...

Author: /time Magazine | Title: Health: Delaying Alzheimer's | 8/2/2004 | See Source »

...past, the very few Chinese athletes who were elevated to hero status got there by virtue of the state, which selected solely the most politically pure candidates. "If you look at China's sports history, the athlete's only purpose was to glorify the Communist Party," says Tor Petersen, co-founder of Zou Marketing, a sports-marketing firm in Shanghai. "But in the past couple of years, athletes have been allowed to express themselves as individuals, even promoting brands instead of the state." Indeed, more often than not, the mainland's most popular athletes are now picked by the free...

Author: /time Magazine | Title: From Heroes to Brands | 5/24/2004 | See Source »

...Petersen naturally puts it in his own unique way. "I have many favorite scenes in the movie," he says. "One, of course, is the scene with Priam and Achilles. In the whole huge movie, it's the smallest scene. Just two guys talking to each other. I also love when Achilles lands on the beach at Troy and calls to all the soldiers, 'Go get your immortality!' You get this sense that this is maybe a dark, kind of crazy guy, right? But he has enormous dreams...

Author: /time Magazine | Title: Troy Story | 5/10/2004 | See Source »

...yeah. The headline on Pitt at 40 is that he's still one of the world's most attractive people, and to his credit, he remains uncomfortable with the attention. "That's why I thought it was interesting that he took the role," says Troy director Wolfgang Petersen. "I knew he could play Achilles, but Achilles is the pop star of his day. And many times, like in Snatch or 12 Monkeys, Brad shies away from being the pretty...

Author: /time Magazine | Title: Helmeted, Huge, Humble | 5/10/2004 | See Source »

Some of Achilles' nerve comes in handy for anyone trying to make Homer's Iliad sing and swagger in a 2-hr. 40-min. movie. Director Wolfgang Petersen, writer David Benioff and their cohort just about pull it off. In this vigorous, stalwart epic, they blend martial breadth and emotional intimacy, honor and obsession, romance and machismo to show the glamour and folly of war. Old men plot; young men die; strong women weep...

Author: /time Magazine | Title: Movies: That's What You Call A Homer | 5/10/2004 | See Source »

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