Word: petersons
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Dates: during 1970-1979
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...approach that attempts to tap more financial resources than in the past. Instead of one major effort, there are about 20 separate drives, each one gearing its approach to a constituency that has a special interest and concern with the development of a particular facet of the University. Peterson says this "uniquely plural approach" allows the separate drives to proceed at their own paces...
...momentum so necessary for a successful drive, is allowed to proceed at its own pace, and a lag on one special effort does not affect the others." Peterson says that with this flexibility "we can come back at the end of five years and pick up the scraps on those programs that have lagged...
...raised for the proposed $26 million Soldiers Field sport complex by such an approach. A campaign for construction and renovation of athletic facilities was staged to attract support from a select group of friends of Harvard athletics who do not wish to give money for other purposes. This approach, Peterson maintains, will not hurt funding for scholarships and educational resources...
...manufacturing a special appeal, then determining just who would be interested in developing that area of the University, Peterson's focus spreads to certain foreign sources of capital that have never been approached before. For instance, Peterson's office is charged with completing the drive for $15 million for a Japan Institute. In the academic year 1973-1974, the Japanese companies of Nissan, Toyota and Mitsubishi (a Japanese export-import firm) gave $2.5 million while the Japanese government provided $1 million. Lately, however, funds for the institute have begun to dry up and Peterson's office has had to increase...
...Peterson says that this specific method of tapping foreign funds fits in well with the "pluralistic effort of approaching a wide variety of resources. We found a neglected area of scholarship and developed a special program to fulfill this need." The personal contacts in the orient maintained by Edwin O Reischauer. University Professor and former Ambassador to Japan, and by John K. Fair-bank '29, Higginson Professor of History, were valuable in locating Japanese resources and indicate, Peterson claims, the advantages of having a specialized fundraising project. Finally, says Peterson, "We appeal to the self interest of the government...