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Down the coast, Callaway offers a similar "nothing but golf" experience for corporate groups, catering to everyone from the beginner to the low handicapper. Program director Randy Peterson has fitted Charles Howell III as well as Mickelson and Sorenstam. On Day One, golfers walk through four stations: simulated-swing analysis in a testing bay, putting evaluation, live-swing analysis with Peterson on the range, and wedge work with clubmaking legend Roger Cleveland. Proprietary software even adjusts for hometown conditions. "We can look at your drive here and tell you that you'll get 14 yards more carry on that same...

Author: /time Magazine | Title: The Golf Game: Swing Science | 3/2/2007 | See Source »

...entire set of clubs tailored to each player's specifications. The following morning the golfers are met at the nearby Aviara golf course with a monogrammed bag and their new set of custom-fit clubs, all ready for 18 holes of green-grass testing under the watchful eye of Peterson. After lunch, the club technicians get back to work, tackling any lie, loft or shaft adjustments that the round reveals...

Author: /time Magazine | Title: The Golf Game: Swing Science | 3/2/2007 | See Source »

...Peterson's question is: "Do I think they're regrouping for an attack, or are they having issues with combat power?" In either case he and his company are hoping to exploit the situation. "This is a great opportunity to drive a wedge between the militia and the general population...

Author: /time Magazine | Title: Quiet in Baghdad. Too Quiet | 2/21/2007 | See Source »

...slowly, but surely," force Sunnis from their homes through other forms of intimidation. The more immediate threat, though, may be a spectacular Sunni insurgent attack designed to show residents in Ghazaliyah that their power has not been blunted. "If I'm the enemy, I've lost the initiative," Peterson said. "I've got to do something big and visual...

Author: /time Magazine | Title: Quiet in Baghdad. Too Quiet | 2/21/2007 | See Source »

...Wednesday night a platoon sergeant taped "CCP" in giant red letters to a wall in one of the COP's main rooms. "CCP" indicates a casualty collection point, where wounded soldiers would be gathered for treatment and possible evacuation. "I think I'm a big, fat target right now," Peterson said...

Author: /time Magazine | Title: Quiet in Baghdad. Too Quiet | 2/21/2007 | See Source »

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