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...move for enlightening the alumni was the decision to change the format of Harvard Magazine the monthly that has become a direct line to alumni. Peterson explains, "more money has been put into the magazine to beef it up and the publication has changed to an Atlantic Monthly format. These changes, he gloats, have brought results. Circulation has risen this year from 15,000 to around 50,000, and if subscriptions rise to over 75,000, as Peterson expects, it will be possible to publish on an independent basis...

Author: By Thomas W. Janes, | Title: Peterson: Finding Money in the Crunch | 6/12/1975 | See Source »

...addition to keeping alumni informed of University events. Peterson must assure the alumni that their influence is a factor in decisions and developments of Cambridge. He cites the "important inspector general the visiting committees play." The committees he says, "are an independent listening post capable of following up on any departmental problems...

Author: By Thomas W. Janes, | Title: Peterson: Finding Money in the Crunch | 6/12/1975 | See Source »

Stan Miller, president of the Harvard Club of Boston, says that ever since Peterson has been in office alumni relations have been "fanastic," that the alumni office has effectively communicated Cambridge developments to the alumni. Miller, also chairman of his 25th year reunion committee and a member of the A H A's committee on undergraduate relations, says that during the A H A's meetings with the Strauch Committee. "We were encouraged to question the proposals and later asked to respond in writing to the committee." He adds, "This encouragement of feedback is just one example of the strong...

Author: By Thomas W. Janes, | Title: Peterson: Finding Money in the Crunch | 6/12/1975 | See Source »

...Peterson points to the Harvard-Radcliffe Today program as a success in involving alumni with the school. Between 30 and 40 alumni come to Harvard for a four-day period. Peterson explains, and "We play it straight with them. They have breakfast in the Union attend classes and see the University as it really...

Author: By Thomas W. Janes, | Title: Peterson: Finding Money in the Crunch | 6/12/1975 | See Source »

Howard F. Gillette, assistant to Peterson, credits the "rapport" within the alumni affairs organization to the "excellent communications" Peterson maintains with Bok. "It was an important move to place Peterson at the vice presidential level." Gillette says, "because it assured that the recommendations of the staff and the concerns of the alumni would be communicated...

Author: By Thomas W. Janes, | Title: Peterson: Finding Money in the Crunch | 6/12/1975 | See Source »

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