Word: petersons
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...Peterson says there is no secret to raising money. "When you have a good product, people just want to give," and Peterson's low-key manner seems to support such an effortless view of fundraising. It's the meticulous approach that "makes people want to give to Harvard, instead of the Metropolitan Opera," Peterson says. But underneath the soft touch is an organization which Peterson says is very effective at "letting people know what their obligation is to Harvard...
Alumni, who have been on the receiving end of Peterson's approaches, praise the persistent and well organized University effort he coordinates. One class agent says "they have an ingenious way of interesting alumni in donating to the College." He adds that "although they don't use high pressure. Chase certainly knows how to put his shoulder to those asked to contribute." Peterson is influential in letting alumni know of Cambridge developments, and this communication, Peterson says, keeps them "in the contributing habit." And to keep old contributors in the giving habit and find new sources of money, the Peterson...
...Peterson says the general fund drive, so efficient in raising over $82 million in the late 1950's, has been abandoned because "it just is not effective anymore...
...only is tight credit limiting spending and strangling the market, but Bok has not been in office long enough to have developed contacts with the sources of funds that such a large drive requires. In addition, Peterson says, a general approach to fundraising "limits flexibility;" potential donors might sense that their money will be used for projects they have little or no enthusiasm...
...approach that attempts to tap more financial resources than in the past. Instead of one major effort, there are about 20 separate drives, each one gearing its approach to a constituency that has a special interest and concern with the development of a particular facet of the University. Peterson says this "uniquely plural approach" allows the separate drives to proceed at their own paces...