Word: petrovato
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...Originally we were thinking of calling it something ridiculous like Acme Books and Posters...but that would have been funny for about a week, and then it would get old,” says John C. Petrovato, the store’s owner...
...influenced by his former business partner’s love for birds and a classic literary enthusiast’s affection for Poe, Petrovato gave the name Raven Used Books to his first bookstore in Northampton nearly 20 years ago. Since then, Petrovato has opened a store in Amherst and, about five years ago, another in Cambridge...
...There are probably less than 10 places in the country that could do what I do in Cambridge,” says Petrovato, who contends that Raven’s strongest section, philosophy, is perhaps one of the top 10 collections in the country...
Mitchell isn’t the only quirky personality in the Square. “Most people who own used bookstores are unemployable in the [conventional] sense, either eccentrics or anarchists or just loose cannons of sorts,” Petrovato said. “I guess I would be an anarchist. I don’t like to work for anybody.” But Raven Books has no political affiliation: “I have a lot of books that I don’t agree with politically, but these books need to be read...
...know each other,” Petrovato said. “That’s the nice thing about the used book world. We’re more in solidarity with each other than in competition in a lot of ways...