Word: pets
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Dates: during 1940-1949
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...Pet-Smooth. "Another striking thing is the prose style of the advertisements, an extraordinary mixture of sheer lushness with clipped and sometimes very expensive technical jargon. Words like suave-mannered, custom-finished, contour-conforming, mitt-back, innersole, backdip, midriff, swoosh, swash, curvaceous, slenderize and pet-smooth are flung about with evident full expectation that the reader will understand them at a glance...
Faced like other publishers with increased costs and lowered profit margins, Mike Cowles decided two months ago that Look could get along with fewer hobbies. In a major shakeup, Editor Harlan Logan's pet projects-and 75 staffers, including the entire crew of Look books-were dropped...
...skill and the sedentary rooted life it led to, they evolved their extraordinary culture. Just when the Maya flowering began he can merely guess at, but by the dawn of the Christian era there was probably already a considerable Maya civilization in what is now the Guatemala Department of Pet...
When Madame de Pompadour's pet Comte de Buffon began the first encyclopedic natural history, he simplified his task by casually describing each species in terms of one specimen. Two centuries later, Picasso has embellished the Count's manuscript in the same spirit: by etching each creature with easy, sometimes careless familiarity, as if it were an ancient inhabitant of his own private park...
...ordinary company, such a blow might have been fatal. But Harry Ferguson Inc. is no ordinary company. Thanks to old Henry Ford, its manufacturing setup is probably the most remarkable in the country. Its basic idea is a pet Ford word, decentralization. Ferguson has built up a system of manufacturing 46 farm implements to go with its tractors through 105 subcontracting plants scattered throughout the country, close to their markets. Example: the Towner Manufacturing Co. of Santa Ana, Calif, makes offset disc harrows for orchards, because the biggest orchard market is almost in its back yard...