Word: pets
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...shrinking," Scarlett says. "We started looking at people who enjoy the rural lifestyle." Baby boomers were beginning to migrate from cities to rural areas, and these new rec farmers were spending $5.5 billion annually on supplies. "Lifestyle" positioning demanded big changes in merchandise. Farmers raise livestock. Lifestyle farmers have pets and ride horses for fun. Farmers buy feed in quantity and cheaply. Faux farmers buy pet "food" and spare no expense. So TSC stocked up on equine products, bird supplies and pet chow. Out went the cheaper-by-the-ton stuff. In came fancier foods like Hill's Science Diet...
...focus on pets coincided with a greater focus on women. Before the switch, only 32% of the customers were women. Yet they purchase 80% to 90% of the horses in the U.S. Improving the selection of pet and equine supplies bumped the percentage of women customers to 50%. It also helped same-store sales increase 9.9% in 2004. Analyst Eric Marshall of First Dallas Securities says of TSC, "They've really figured out how to provide a lifestyle concept and address certain needs of their customers outside the realm of big-box retailers...
...outdoor paint, in John Deere Green for antique tractor collections, fills the shelves. ATVs share the center aisle with shiny lawn mowers. Udder cream comes in pretty clover tins (women have discovered its charms for chapped lips), and lawn trinkets are the hot item for spring. In the pet center, an aluminum bin full of chirping baby chickens is adjacent to model plastic horses for the kids. "The 60-year-old farmer in his bib overalls is not buying toys for his pets," says Marty Terselic, Midwest regional store manager. "Their dogs work off their excess energy." For less-motivated...
...Pet owners who congregate daily on the path next to the Towers will have to find other places to walk their dogs when the path—a busy pedestrian hub for humans and canines alike—closes during construction...
...couple, Charles and Diana went their separate ways. He went to the American Institute of Architects and she, accompanied by Barbara Bush, visit ed the Washington Home, a residence for the elderly and infirm. Inside the striking cement-and-glass A.I. A. headquarters, Charles heard about one of his pet subjects, the revitalization of urban areas. After the round-table discussion, the Prince strolled over to the Octagon House, built in 1801, to peruse the two-page Treaty of Ghent ("Quite a long one, too," he said smilingly), which ended the War of 1812 between Great Britain...