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...Quinn's mother Kate says Quinn uses Elfie-Welfie to play out some very real desires. In Elfie-Welfie's world, Quinn was allowed on the rides at the fair. (In real life, Quinn was too small.) Elfie-Welfie had an orange cat named Stripey. (Quinn desperately wanted a pet.) Elfie-Welfie promised she would give Quinn a little brother or sister. (Quinn is an only child.) "[Elfie-Welfie] was my reality check," says Kate. "There were times I would ask Quinn what she was thinking about, and she would say, 'Oh, I was just thinking about how Elfie-Welfie...

Author: /time Magazine | Title: The Power of Make-Believe | 2/7/2005 | See Source »

...Compaq and AOL--Time Warner deals, both partners here are marrying from positions of strength. P&G, for one, has had several recent hits, like Crest Whitestrips and Swiffer cleaning products, and Wall Street loves Lafley for increasing operating income and turbocharging the growth of brands like Iams pet food (another acquisition). On the other hand, P&G has never absorbed a company as large as Gillette, with its 30,000 employees, and the price it's paying is steep. "We are skeptical that simply going from $55 billion to $65 billion in revenues really changes all that much," wrote...

Author: /time Magazine | Title: Land of the Giants | 1/31/2005 | See Source »

...PET ISSUES: "Financial integrity, reforming state government, antidiscrimination, the environment...

Author: /time Magazine | Title: So Much For That Family Reunion | 1/23/2005 | See Source »

...PET ISSUES: "A political system that has not permitted the discussion of environmental issues ... and the corrosive impact of corporate power on American democracy...

Author: /time Magazine | Title: So Much For That Family Reunion | 1/23/2005 | See Source »

...chose to focus its marketing dollars on just 12 of its 300 brands: Always feminine products; Bounty; Charmin toilet paper; Crest; Dawn dishwashing cleaner; Downy fabric softener; Gain and Tide laundry detergents; Herbal Essences, Head & Shoulders and Pantene shampoos; and Pampers. Why not, say, P&G's Iams pet-food line? Median household income for Hispanics is $33,000, compared with $48,000 for the non-Hispanic population; P&G's market research found that relative to the general population, Hispanics tended to spend less on their pets...

Author: /time Magazine | Title: Diapers For Fatima | 1/18/2005 | See Source »

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