Word: pets
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...Food and Drug Administration has approved the first diet drug for the more than 3 million obese dogs in the country, our Jan. 22 issue reported. If you're wondering how a dog's life came to this, our April 26, 1968, story on pet foods provides some insight...
...Americans traditionally treat their four-legged household pets like members of the family. And they feed them accordingly. Today, even table scraps are not good enough-which means that the nation's 3,000 dog- and cat-food makers and marketers contemplate 1968 sales of over $900 million, up $300 million since 1965. At that price, the doggy dish runs all the way from chicken croquettes to chunks of pure beef. Pet-food makers insist that there is a little of the gourmand in every dog and cat, and last year they spent $52.5 million to advertise their argument-more...
...Berendsen, who owns a pet accessory shop in Zelhem, in the eastern part of the Netherlands, commissioned local brewery Schelde to produce the drink. "It's non-alcoholic, not too fizzy and has a delicious beef and malt flavor," Berendsen told TIME. "There are some owners who like [to drink] it as much as their dogs," he added...
...After filling doggy bowls all over Holland, Kwispelbier will be launched in Belgium, France and Germany over the next few months. Orders have already been flooding in from the U.S. and Japan via the pet shop's website. The brewery is currently producing over 20,000 bottles per week to meet the demand...
...Kwispelbier currently retails at 7.35 Euros ($9.60) for four bottles plus postage on www.dogbeer.eu. This makes it an expensive tipple when compared to Holland's better-known beer brands which, as yet, have not unveiled plans to move into the pet market...