Word: petticoat
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Dates: during 1970-1979
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...come from John Adams, however. He responded to his mutinous wife's "saucy" request with characteristic firmness: "As to your extraordinary code of laws, I cannot but laugh." The delegates, he added, "know better than to repeal our masculine systems" and would fight the "despotism of the petticoat...
...Beverly Hillbillies, Bonanza, Dick Van Dyke, Ed Sullivan, Petticoat Junction, Andy Griffith. Lucy, My Favorite Martian, Danny Thomas, and Gunsmoke...
...first operating profit in four years ($7,835,000). Now, in cutting films as relentlessly as he has cut costs, he is presumably trying to capitalize on the commercial touch that he displayed back in his days as president of CBS-TV (among his hits: The Beverly Hillbillies and Petticoat Junction). Whether he can do so remains in doubt: MGM is still heavily in debt, and 50% of its features have not recovered costs...
...series, according to industry rule of thumb, rise in cost between 8% and 10% a season. At the same time, they and their audiences often become more antique and less attractive to sponsors. That is why CBS last year dumped Petticoat Junction despite its relatively high ratings. Next season, with the networks limited to three nightly hours in prime time, there will be even less room for such granddaddy programs as CBS's Ed Sullivan Show (22 years old), NBC's The Red Skelton Show (19), ABC's Lawrence Welk Show...
...prime evening-time audience. What is more, NBC, with its more urban-oriented schedule, holds a 29% edge in college-educated viewers and a 28% margin among those earning $10,000 or more. Since such demographic breakdowns are becoming increasingly critical for sponsors, Skelton and Petticoat Junction were dumped even though they ranked among the top 25 programs in total audience. CBS also dropped Lancer, Get Smart and the Tim Conway situation comedy...