Word: peugeotcitroen
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...Europe now ranks fifth in its share of the highly competitive European market, behind Volkswagen (15.1%), Fiat (14.4%), PeugeotCitroen (12.7%) and Ford (11.6%). But at its current rate, GM Europe may soon move up a notch or two. The company, which makes cars in West Germany, England, Spain and Belgium, is considered the most nimble pan-European competitor at the moment. "If I were the rest of the Europeans, I'd be scared to death of GM," says James Harbour, an automotive consultant in Troy, Mich...
...anticipated the need for a consolidation of the world's auto companies, and first floated the idea of a "Global Motors" to bankers in 1978. But his company has had little luck finding a partner. Volkswagen backed away from a deal nearly two years ago; France's PeugeotCitroen and Japan's Mitsubishi, with whom Chrysler already has business ties, have shown little interest...
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