Word: peyton
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...college men also watch Peyton Place. Reminds us of home...
...holds down the same time slot at CBS, gets more per minute ($24,500) but only runs four minutes of commercials on every half-hour show. Thus Cronkite will gross about $25.5 million next year, tops at least for his network. Says one NBC spokesman: "Unless ABC puts Peyton Place on five nights a week, Huntley-Brinkley has no competition...
...over." But when they do watch (in curlers and bathrobes that neatly match the underwear and sweatshirts being worn across the way in the frats), they watch Dr. Kildare and that "cute" David Janssen on Fuge. Vassar hard-core viewers categorically refuse to bring outsiders up to date on Peyton Place. And at most women's colleges, a few devotees check every lunch hour for the soap operas, no doubt preparing for life as a housewife...
...heat. Had Aubrey lost his magic? He had once made a purseful of profits from sows' ears such as The Beverly Hillbillies and Petticoat Junction. But this year ABC had doped out Aubrey's own patterns and produced hits like the gimmicky Bewitched and the slyly prurient Peyton Place. Moreover, the outlook for next year was not good. Big CBS sponsors, such as Lever Bros., General Foods and Bristol-Meyers, took hunks of their business elsewhere...
Some book. Titled Below the Surface: The Confessions of an Olympic Champion (William Morrow; $5), it has the splash of a poolside Peyton Place. "Olympic morals," Dawn confides, "are far more loose than any outsider would expect. There's material in the average Olympic Village for a thesis which might earn any budding Kinsey a Ph.D." Dawn should know. She's been going to the Olympics since 1956 -and taking notes, apparently, all the while...