Word: pfeiffer
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...play with Pop and history practiced by Robert Venturi, 53, and his firm in Philadelphia; the no less complex, but somewhat less ironic and more playful historicism of Charles Moore, 53, and Robert Stern, 39; the slangy, "high-tech" flexibility of Hugh Hardy, 46, and his firm, Hardy Holzman Pfeiffer; the outright jokiness of Stanley Tigerman...
This revival of color-mainly mock-industrial color, the sharp hues used for coding function in factories-extends to other architects. The "high-tech" look that pervades Hardy Holzman Pfeiffer's projects is inherently slangy and decorative. If one buys a sculpture to perk up a building, it argues, one will probably get something made of brightly painted pipes, drums and I-beams. So why not forget sculpture and paint the ducts one has? "We've plunged headlong into the decorative arts," says the firm's head, Hugh Hardy. "Craftsmanship is busting out all over. It's clearly a reaction...
...dynamo of an executive who made such a mark in a 20-year career at International Business Machines Corp. that Jimmy Carter considered appointing her his Commerce Secretary before she took herself out of the running. Last week Jane Cahill Pfeiffer, 45, found something more to her liking. NBC President and Chief Executive Fred Silverman named her the network's chairman, succeeding Old Pro Julian Goodman, 56, who moves to chairman of the executive committee...
...Pfeiffer thus becomes one of the highest-ranking women in U.S. business. Still, while she will have a seat on the board of RCA, NBC's corporate parent, she will report to Silverman, the programming magician whom NBC hired away from ABC earlier this year to try to pull the network out of its last-place ratings slot. Silverman will run the network; Pfeiffer will use her extensive Government contacts on behalf of NBC and will be its spokesman in Washington at a crucial time-hearings begin next year on a sweeping proposal for deregulation of the communications industry...
...handling IBM's debut as a television sponsor. "They complement each another," says M.S. Rukeyser Jr., an NBC executive vice president. "She's an expert in things like Government relations that he doesn't know very much about." An other intriguing question will be whether Pfeiffer's marriage will become a duet of corporate chiefs. Her husband, Ralph, 51, senior vice president and chief executive in charge of IBM's operations in the Far East and Latin America, is one of several high executives considered candidates to succeed Chairman Frank Cary some...