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Austrians have officially given up the becher and the pfiff as units of volume. The Soviets likewise no longer use the zolotnik and the funt for weight. So why do Americans cling to such archaic units of measurement as the pound, bushel and inch? Our system of units, a modification of the so-called British imperial system, which even Britain has largely abandoned, is complicated. Converting from inches to feet requires dividing by twelve, (quick, how many feet is 97 inches?); going from pounds to ounces calls for multiplying by 16. By comparison, the metric system is a breeze: just...

Author: /time Magazine | Title: SCIENCE What Ever Happened to Metric? | 7/6/1987 | See Source »

...wasted no time violating the national sense of propriety. "A foreign pest on national soil," cried one member of Parliament, after nosy Blick reporters demanded more than government handouts; orders went out that shut every official door on Blick's newsmen. Three Lucerne businessmen circulated a flyer labeled Pfiff-which means the skirl of a whistle, as blown by a referee calling a foul-that wishfully pronounced Blick dead. Instead, Blick's Lucerne circulation jumped from...

Author: /time Magazine | Title: The Press: A Lesson in Swiss | 10/18/1963 | See Source »

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