Word: pga
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Dates: during 1990-1999
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...corporate marketing executives which athletes they would most desire to pitch their wares. Gordon trailed only basketball deity Michael Jordan and golfers Tiger Woods and Arnold Palmer. "Gordon came at the perfect time," notes Charlotte, N.C., Motor Speedway president Humpy Wheeler, "very similar to the mid-'50s for the PGA, when TV finally figured out how to televise a match and Arnold Palmer was sitting right there. Boom, it was all they needed...
...while the 43-year-old Australian is out for the rest of the PGA Tour season, including the U.S. Open, British Open and PGA Championship, it could have been worse if not for a relatively new procedure...
...Senior PGA Tour, ESPN...
First, let us travel to America's finest country clubs and a courtroom in Eugene, Oregon. Casey Martin is a young professional golfer on the Nike Tour, the professional Golf Association's (PGA) equivalent of the minor leagues. Martin also has a rare circulatory disorder that makes it difficult for him to walk long distances. Now, that presents a problem, since tournament golf courses usually top 7,000 yards. Martin can play a round of golf, however, if he rides in a golf cart, a practice strictly prohibited by the PGA. Martin decided that the PGA needed to show...
...federal magistrate in Eugene, Oregon heard the groundbreaking case last month. Martin claimed that the PGA had to provide him a "reasonable accommodation" under the ADA, which is to say, it had to give him access to a cart during tournaments. The PGA claimed that this would undermine competition, since walking is an integral and challenging component of golf. To which Martin responded, look at some of the fat, lethargic members of the PGA and then tell me that walking matters in golf. To which the PGA responded, visit the first-aid trailers in July and August and count...