Word: pga
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Dates: during 2000-2009
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...Electronic Arts A company like EA, a videogame maker, is in a much more precarious position, since it actually makes a Tiger-branded product. The company's Tiger Woods PGA Tour golf game, which features a virtual Woods walloping 300-yd. drives, has been a popular franchise, generating more than $110 million in sales. So if EA gives Woods the hook, it will have to totally change the face of the product. Somehow, a Phil Mickelson game just doesn't carry the same cachet. "They are not going to drop the product line," says Ganis. "They've got too much...
...first public statement since the scandal broke, Upper Deck, a trading-card and memorabilia company, said it is standing by Woods. "Tiger and his family have our full support," said Richard McWilliam, founder and CEO of Upper Deck. "We look forward to his eventual return to the PGA Tour." Upper Deck, which has created Tiger Woods trading cards and collectibles like a Tiger Woods bobble head, has an exclusive licensing agreement with Woods. Upper Deck has no good reason to back out of the arrangement. If Woods catches fire again, the company's Woods items should fly off the shelves...
...president of NBC Sports, offered only this pabulum: "We said what we thought was appropriate to be said given the continuing tabloid nature of the story. We were there to cover a golfing competition. I'm certain there will be a much clearer set of established facts when our PGA Tour coverage resumes next year." CBS will broadcast what some golf pundits expect to be Woods' first event since the car incident, the San Diego Open, Jan. 30-31. The network refused to comment...
...spotlight until this boils down. This spotlight is indeed considerable—Tiger is far and away the highest-paid athlete in the world, with numerous endorsements like Nike and AT&T pushing him over $1 billion in career earnings. He not only is the face of the PGA Tour but also started the Tiger Woods Charitable Foundation and the Tiger Woods Learning Center. Tiger even has a DVD box set of his golf highlights at a time where he is nowhere near close to retiring. For a man who is the consummate public figure, requests for privacy, what...
...Lord help those PGA pros if Tiger takes his personal transgressions out on them. He has already demonstrated his considerable powers of concentration on the golf course while juggling his, um, complicated family life, which has included the birth of two children, the death of his father, major knee surgery and rebuilding his golf swing. He's still Tiger Woods. Not John Daly...