Word: pga
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DIED. CARY MIDDLECOFF, 77, dentist who traded in his drill to become a top golfer and the leading money earner on the PGA Tour in the 1950s; in Memphis, Tenn. Middlecoff won 40 professional tournaments in his prime playing years, including two U.S. Opens and the Masters...
...will probably keep seeing him after he retires, his hypercompetitiveness perhaps leading him eventually to golf on the senior PGA tour, or at least the Nike tour (he's got to have an in there). Or perhaps he will be on the cover of FORTUNE again, only this time as the CEO he has been molding himself into. But even though 35 sounds too young to retire, it's old for an athlete, older for a shooting guard and ancient for the top player in the game. And, perhaps, just old. John Updike, who knows Phil Jackson, had his most...
...corporate marketing executives which athletes they would most desire to pitch their wares. Gordon trailed only basketball deity Michael Jordan and golfers Tiger Woods and Arnold Palmer. "Gordon came at the perfect time," notes Charlotte, N.C., Motor Speedway president Humpy Wheeler, "very similar to the mid-'50s for the PGA, when TV finally figured out how to televise a match and Arnold Palmer was sitting right there. Boom, it was all they needed...
...while the 43-year-old Australian is out for the rest of the PGA Tour season, including the U.S. Open, British Open and PGA Championship, it could have been worse if not for a relatively new procedure...
...Senior PGA Tour, ESPN...