Word: phaeton
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...vehicle profit margins are higher than in the mid-priced segment where VW typically competes. Thus, the firm is launching its most expensive cars ever: its first SUV, the Touareg, hits $42,000 fully loaded, putting it in league with hot models from BMW, Cadillac and Lexus. And its Phaeton - a sedan that cost over $900 million to develop, with an optional 12-cylinder engine and a sticker price expected to top $85,000 - hits American dealerships in December with a modest sales target. (The Touareg, which is seeing growing demand in the States and was named Motor Trend magazine...
...last anyone would ever hear from Saldo, Karlan or Dele. Three days later the Hakuna Matata was spotted by a hotel employee in the lagoon of the nearby island of Moorea with one person onboard--possibly Dabord. Sometime around July 18, the boat turned up docked in Tahiti's Phaeton Bay; its name had been removed. Dabord had caught a ride to the airport, hopped on a plane and vanished...
...they kidding? Not a bit. Volkswagen has spent nearly $900 million developing the new car, which is called the Phaeton and will be officially unveiled at the Geneva motor show next month. The brainchild of VW CEO Ferdinand Piëch, the Phaeton represents the company's latest attempt to move the brand up-market away from commodity car-making and into the profit zone long dominated by Mercedes and BMW. But it's a huge gamble for a company whose very name means People's Car. "The question is, will a customer want to pay that amount of money...
...compact-car market too, including the Mercedes' A-Class and BMW's One-series, further encroaching on Volkswagen's territory. It's no wonder the People's Car-maker decided to fight back by launching a challenge in the luxury sector. But as beautiful as it looks, does the Phaeton stand a chance against the established luxury champs? The people will decide...
...METAMORPHOSES A wading pool takes up nearly the entire stage. Ten actors--some dressed in togas, others in modern-day suits--jump in and out of it to re-enact the myths of Ovid. There's Phaeton and his chariot; Midas (in the chair) and his daughter; Orpheus and his underworld voyage. Writer-director Mary Zimmerman's lovely, deeply affecting work (an off-Broadway hit moving to Broadway in March) recaptures the primal allure of the theater--it's fake; isn't it wonderful? Using stage devices that delight with their low-tech ingenuity and a text that modernizes without...