Word: phantoms
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Pepsi hopes to make its greatest gains in the U.S. this summer, when it unleashes a marketing blitz tied to the Star Wars prequel The Phantom Menace. Pepsi will spend around $2 billion exercising its exclusive boasting rights to America's favorite slice of fantasyland. There will be collectible Pepsi cans emblazoned with Star Wars characters and gold "Yoda" cans of Mountain Dew, not to mention surprises in bags of Frito snacks...
What was, will be. On May 19, Star Wars: Episode 1--The Phantom Menace opens on more than 2,500 screens. Moviemakers like their pictures to have "want-see" (tradespeak for marketable elements), but who doesn't want to see George Lucas' first of three prequels to the most popular trilogy ever filmed? Last November fans paid full ticket price to watch the film's 2-min. trailer, slept through the 3-hr. Meet Joe Black, then watched the trailer again. Internet rogues have mined many details from the script, invented the rest and splashed it on their websites. Every...
...three adopted kids off at school. He came home, climbed the stairs to his study, got a pad of yellow ruled paper and a box of Ticonderoga No. 2 pencils. And in the same binder in which he wrote the original Star Wars, he got to work on The Phantom Menace...
...takes a village to make a movie: all those artists prying the Phantom menagerie out of Lucas' brain. The film had tens of thousands of visual elements, and Lucas signed off on all of them; he would stamp "O.K." or "Fabuloso" on the designs he liked. "George is very collaborative," says Rick McCallum, who produced Episode 1. "But finally it's his word, his world...
MOYERS: The mesmerizing figure in The Phantom Menace to me is Darth Maul. When I saw him, I thought of Lucifer in Paradise Lost or the devil in Dante's Inferno. He's the Evil Other--but with powerful human traits...