Word: phat
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Dates: during 2000-2009
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...generation optimistic about diversity. They want to buy new America as well as old America," says Simmons, who recently teamed up with Kellwood to launch the sportswear line Def Jam University. "People look around and say, 'Where's the next Polo?' There isn't a new Polo. It's Phat Farm and JLO and Sean John. These companies are all new America...
...pull in the hip-hop crowd. With their highly polished chrome-and-black decor, d.e.m.o. outlets aren't exactly street. The stores are designed to fit into shopping malls but carry merchandise from P. Diddy's clothing line Sean John and Eminem's line Shady Limited, as well as Phat Farm, Ecko and Enyce--brands that appeal to both blacks and middle-class whites. Company officials had planned to boost d.e.m.o. outlets, now numbering 114 stores, to 200 by 2007. But d.e.m.o. has performed so well, they expect to add double that number...
...says Roxanne, a sophomore at Texas Tech and one of the twins. "There was never a sober moment. We woke up with margaritas." Alcohol, logic dictates, has the same effect on films as bad writing: it turns young people into cliches. Not only do the 16 people sharing the phat Mexican hotel suite make out indiscriminately, curse and say stupid things, but they also indirectly deliver the requisite moral lesson of a teen comedy: casual sex, even for loutish frat boys, is a pain. "In our house, the girls got all hurt if we brought another girl home," says Matt...
...pastime, to the bland world of cell phones. As he says on his website (www.ai.mit.edu/~rahimi), “I am the coolest stud at MIT University—I hacked an old school telephone handset onto my cell-phone. Now I walk around Cambridge, MA, looking like a phat pimp...
...sensor networks than his superfly cell phone. Was it a mistake? Could this really be the same guy who called a bunch of British guys manufacturing similar cell phones “a bunch of limey pansies”? In truth, Rahimi explains, the “phat pimp” persona on his website is a ruse. “I thought it would be funny if I pretended to be some sort of ‘technology pimp,’” he explains, “but a lot of Europeans bought into...