Word: phe
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Dates: during 2000-2009
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...Paris. Since the 1830s, Auvergnats have dominated the café trade: they made their living hauling coal up apartment stairs while their wives served drinks to the clients. The drink-serving part stuck. Jean-Louis and Gilbert Costes grew up in the business; their mother Marie-Josèphe Costes turned the family farm at Saint-Amans-des-Cots into an inn, which filled up with returning Auvergnats every summer. They told tales of the money they raked in over the zinc-topped bars of Paris, and the Costes boys listened and dreamed. "For us, Paris was the universe," recalls...
Coffee mogul Dang Le Nguyen Vu, 31, owes much of the success of his 400-outlet-strong Trung Nguyen franchise to reviving Ca Phe Chon. According to legend, the chon (weasel) would eat the choicest coffee beans, then digest the outer shells, leaving the innards to, um, emerge in long strings. Farmers collected the beans and roasted them?presumably after a thorough washing?to make a rich brew. While Vietnam isn't alone in making such coffee (Indonesia has beans predigested by civets), Vu has brought Ca Phe Chon back in a more sanitary incarnation. He processes the beans...