Word: phelpses
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Dates: during 2000-2009
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Nevertheless, for a nation that has been mired for years in economic woes, any sign that it might be regaining its former glory is cause for celebration. The rest of the world, which had not expected a Japanese medal run, appeared to view a host of unpronounceable Japanese names in...
Over at the Aquatic Center there were no Chinese contenders in swimming. And no roof. The steaming Grecian sun that felt warm enough to boil water didn't seem to bother U.S. phenom Michael Phelps, who raised the temperature a few more degrees by winning his first Olympic gold in...
In the run-up to the Summer Olympics, swimming phenomenon Michael Phelps has been--to borrow a phrase from Visa, one of his sponsors--everywhere he wants to be. Since the 19-year-old became the first person to break five individual world records at a single meet last summer...
Even if Phelps belly flops, he will still come home a millionaire, thanks to his many endorsement deals. But the same is far from true for the 300 or so athletes who will leave the Summer Games with a gold medal. Compete in one of the less popular sports--one...
One consequence of the higher price tags is that companies are no longer willing to ante up for anyone besides those at the top of the pyramid. "There's no real middle layer anymore," says Adidas global-communications chief Jan Runau. And the endorsement deals are becoming longer term. "If...