Word: phenomen
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Dates: during 2000-2009
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...conference attendees reflected Hello Kitty’s mass appeal. Among those in attendance were anthropologists and market researchers as well as a number of undergraduates. Barbara M. Savat ’07 came to the conference out of a strong interest in Japanese culture, describing how the Sanrio phenomen hit her Puerto Rican middle school hard. “I liked it as a child and I still like it now,” she says...
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