Word: phenomena
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There are good enough reasons to explain the incompatibility of fiction and business. While fiction seeks to examine the individual and that which is unique, business very often appears as a standardized mass phenomena. What interests producers and consumers of fiction are personal motives, the dilemmas of choice and the forces impinging on and emanating from individuals. Business, on the other hand, seems deterministic and dryly rational. Because business disdains personality and glorifies the ability to get a job done efficiently, it does not lend itself to fiction. Just try imagining a novel about the life of a venture capitalist...
Unlike her previous books, which tend to degenerate into a string of unrelated, if interesting, incidents, Tuchman binds the four examples together with common factors. Starting with the original Laocoon, a citizen of Troy who felt that various natural phenomena promised doom, Tuchman goes on to find modern-day Laocoons. John Kenneth Galbraith, Arthur Schlesinger Sr. and McGeorge Bundy. Moreover, each instance of folly described by Tuchman builds on the one before it: modern leaders repeat--and expand--the mistakes of their predecessors...
...project is aimed at unraveling the mysteries of a host of yet unexplored phenomena including quasars and "exploding galaxies," said James Cornell, director of public relations at the Center for Astrophysics...
Some of the phenomena astronomers hope to probe include dense clouds of celestial dust where new stars are being formed and "cool stars" which eject gas into interstellar space. The telescopes will also allow more accurate measurement of distant objects in space...
...gone far beyond pointing out where the planets are. That's not our bag. We want to study the physics behind the phenomena," Cornell said...