Word: phenomenon
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...having movies to go to, music to listen to or television to watch doesn't exactly rank with famine or pestilence as a besetting syndrome, but it is indicative of the larger phenomenon. You know you're fading when even advertisers of new products don't try to reach you anymore because they no longer care what boomers want, or think or spend their money on (unless it is a solution to pesky erectile dysfunction or your annoying estrogen shortage). Says Cathy DeThorne, executive vice president of the advertising giant Leo Burnett U.S.A.: "Whining baby boomers are mourning the fact...
...Gunther's poise as a rookie starter, however, was not a unique phenomenon on this team. The Crimson regularly started five--and often six--freshmen...
...They are people who enjoy being out at a meeting on weeknights and occasionally torturing institutions like the University," he says. "The phenomenon you end up engaging in is negotiating with yourself. You make all these changes with respect to a different group, they're happy, they disappear, and then there's a new group...
...ready availability of ecstasy, from Cobb County to Grand Rapids, is a newer phenomenon. Ecstasy--or "e"--enjoyed a brief spurt of mainstream use in the '80s, before the government outlawed it in 1985. Until recently, it remained common only on the margins of society--in clubland, in gay America, in lower Manhattan. But in the past year or so, ecstasy has returned to the heartland. Established drug dealers and mobsters have taken over the trade, and they are meeting the astonishing demand in places like Flagstaff, Ariz., where "Katrina," a student at Northern Arizona University who first took...
...doubt that the next phase of the wireless revolution will also be led by the Finns. A whopping 70% of the inhabitants of this small country straddling the Arctic Circle carry mobile phones--the world's highest penetration (and more than double the U.S. rate). It's a phenomenon attributable to liberal telecom-licensing policies (which stimulated early innovation) and to Nokia's effective use of its home base as a laboratory. Citizens of this otherwise low-key society are addicted to mobile text messaging and mobile banking, and primed for mobile commerce and whatever else comes along...