Word: phenomenonally
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Dates: during 1990-1999
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...Gene Roddenberry's groundbreaking Star Trek phenomenon first graced television screens in the 60s, with Star Trek: The Original Series. Since then, its following has increased exponentially (and globally), spawning the creation of a successful movie franchise and several more television series. In contrast, George Lucas' Star Wars phenomenon debuted not on the small screen, but on the silver screen in 1977, with Star Wars Episode IV: A New Hope. With Episode I on the way, many expect box office records to be shattered again...
...become a part of our cultural identity: Luke Skywalker, Obi-Wan Kenobi, Darth Vader, etc. Star Wars reflects and explores several fundamental themes of human nature, including loyalty, honor, adherence to right and perseverance against wrong. After The Empire Strikes Back and Return of the Jedi, the Star Wars phenomenon continued to grow, and it is about to receive a fresh jolt of life with the release of the first chapter of the Prequel Trilogy, The Phantom Menace...
...scooping up every toy their arms, or carts, could hold. But why would toys be enough of a draw for dozens of people to wait for hours in line for their release? The fact of the matter is that one of the most important components of the Star Wars phenomenon always has been and always will be merchandising. As one customer related to another in line, George Lucas actually gave up his cut for the first Star Wars film in exchange for the merchandising rights. It turned out to be a brilliant move...
Diamond said the reason for this phenomenon is that Eurasia stretches 10,000 miles from east to west, whereas the Americas stretch 10,000 miles from north to south...
Diamond said many people have tried to explain this diversification phenomenon in racial terms, saying that Africans were simply lazier than Europeans and did not have the energy to migrate. His discoveries have shed new light on this situation, though, showing those ideas to be incorrect...