Word: phenomenonally
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Dates: during 2000-2009
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Investigators haven't teased out all the variables at work in this phenomenon, but Hummer, for one, says some of the factors are no surprise: "People embedded in religious communities are more likely to rely on one another for friendship, support, rides to doctor's appointments...
...find examples of interdisciplinary dating at Harvard. But it was rare. Okay, the economists got around—but the social sciences were inherently promiscuous. They didn’t count. Love across real disciplinary boundaries, bringing together scientists and humanists: that was hard to find. And the phenomenon, I discovered, wasn’t limited to undergraduates. Harvard’s 12 residential houses are led by 12 academic couples, and there’s little interdisciplinary mixing among them. Kirkland House masters: both Romance Languages and Literatures. Lowell’s house masters: both Religion. Adams House masters...
...believes that the world has reached a “critical moment again,” in which Pepsi’s “thirst for positive change” will be welcomed. Quite serendipitously, Pepsi has timed the re-redefinition of their classic brand with a political phenomenon, firmly clamping itself to the new president’s coattails in an effort to reinvigorate its image as “the forward thinker’s choice.”Historically, Pepsi has navigated the management of its image deftly. While the red, white, and blue graphic...
...number of these longtime fans now accuse Fairey of selling out as they feel less and less a part of a unique phenomenon. Over the course of the last 20 years, Fairey’s experiment has grown into Obey—a large company based out of Los Angeles that comprises a clothing line and a design studio. The clothing line has become more mainstream (it’s being sold locally in Urban Outfitters), and his design studio, Studio Number One, has contributed to advertising campaigns for Saks Fifth Avenue and Toyota. For these disenfranchised fans, Obey...
After decades of good times, the Beaujolais winemaking region has been suffering a killer hangover. In the '80s and '90s, Beaujolais Nouveau was a global phenomenon, but abuses in overproduction and dubious vinification practices by some growers sullied the brand. These days Beaujolais is often seen as a mediocre, industrial product, rushed to bottle for release every November...