Word: phenomenonally
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...time in China's recorded history, the Yellow dried up in patches and failed to reach the sea. Since then it has run dry so long and so often that some scientists have suggested it ought to be a considered an inland body of water, or even a seasonal phenomenon...
...this phenomenon a cause - even the cause - of anorexia, or is it a consequence? Mondraty sees it like this: the personality traits and self-esteem problems mentioned earlier "are reasons that a girl might go on a diet," he says. Nearly all girls diet during their teenage years, but only about 1% of them develop anorexia. "What I'm guessing," Mondraty says, "is that when those with an underlying biological vulnerability lose a certain amount of weight, then something happens ... this [brain abnormality] clicks in. The significance of this is that it takes a bit of blame away from...
Whatever they've identified, both see merit in thinking about ways to treat the phenomenon. "I don't want to overstate it," says Mondraty, "but I guess in the future it'll be interesting to see if we can develop drugs that will actually reverse this abnormality." For some of his patients Mondraty already prescribes an atypical antipsychotic, olanzapine, to help control the intensity of their self-image delusions and curb their tendency to obsess about food and shape...
Anti-sugar activists have had some success, at least at the bookstore. The granddaddy of the genre, Sugar Blues by William Dufty, came out in 1975 and flew to No. 1 on the best-sellers list. Sugar Busters, which became a publishing phenomenon in 1995, boasts more than 5 million copies in print...
...smell of FEAR,” Tolaas worked with men of various ages and nationalities who were profoundly afraid of something. The smells of her subjects’ perspiration were captured and then mixed into wall paint in a process similar to that of the 1950’s phenomenon of scratch-n-sniff. A white plaque on the wall instructs visitors to “please touch walls to release scents.”A fellow visitor commented that some of the sweat smelled “surprisingly good.” Tolaas deliberately chose scents that played with...