Word: phenomenons
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WHAT DO YOU MAKE OF THE HOWARD DEAN PHENOMENON...
...sell out its Aug. 3 game against Barcelona at Philadelphia's Lincoln Financial Field. Likewise for its Giants Stadium appearance against Juventus. All this without the flamboyantly blond David Beckham, auctioned off to Real Madrid earlier this summer for $40 million. How to explain this phenomenon in a country where the resident pro league often struggles for attention? "Man U has a huge draw from [Americans] who have only come to soccer lately," says Jim Trecker of ChampionsWorld, the New Jersey promoter of the team's tour. The U.S. is seen by Man U as an immature but potentially lucrative...
...times in 30 seconds no longer stand out. So European advertisers are turning to stealth crossover techniques - creating radio and TV shows, and teaching the world to sing songs like Chihuahua - that invade culture in fresh ways. "Every marketer's dream is to transcend marketing and become a cultural phenomenon," says Nastia Orkina, a European marketing manager for Coke. "That's when you're connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway car of commuters who, with...
...first “flash mob” in New England gathered in Harvard Square yesterday, bringing one of the newest and quirkiest Internet fads—and the portent of a new sort of sociological phenomenon, some say—to Cambridge...
...always excited when the Battle Creek name rings a tone of recognition, a phenomenon that had been waning since 1991 when Kellogg’s last named the city in a commercial. Nothing is more refreshing nowadays than to announce where I live and have someone follow it with, “That’s where they make the cereal, right?” Obviously, some people have been paying more attention to the side of the box—or where they send their box tops to get the free prize—than I thought...