Word: philadelphias
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...term Black Friday itself was originally used to describe something else entirely - the Sept. 24, 1864, stock-market panic set off by plunging gold prices. Newspapers in Philadelphia reappropriated the phrase in the late 1960s, using it to describe the rush of crowds at stores. The justification came later, tied to accounting balance sheets where black ink would represent a profit. Many see Black Friday as the day retailers go into the black or show a profit for the first time in a given year. The term stuck and spread, and by the 1990s Black Friday became an unofficial retail...
...could hardly believe them," says Storch. "We fell in love immediately." So have consumers. Cepia also executed a clever marketing plan. During the summer, the company hosted hamster-demonstration events at Major League Baseball games, of all places. The Zhu Zhus attended ball games in Atlanta, Arizona, Philadelphia, Texas, Seattle and Washington, D.C. Cepia also actively courted the mommy bloggers, sponsoring some 250 "hamster parties" at the homes of bloggers across the country. Cepia shipped product to the moms, who invited 10 children and their parents to play with the toys. "The approval of the bloggers was a huge legitimizer...
Thomas says that SoulFood has enabled her to be more religious than she was in her Philadelphia home by giving her a community and forcing her to make a choice about her own religion...
...dropping prices. The British-owned MegaBus, which arrived in the U.S. in 2006, offers a $1 fare to at least the first passenger to book a seat on each bus. BoltBus, a joint venture launched last year by Greyhound and Peter Pan that covers Washington, Baltimore, Philadelphia, New York City and Boston, offers the same $1 deals as MegaBus, whose routes include the Northeast corridor and major college towns in the Midwest. BoltBus caps fares at $25 each way. This means a weekday ride from New York City to Boston costs about a third as much...
...recent Friday afternoon, my partner and I lined up on 34th Street in Manhattan and took a BoltBus to Philadelphia for date night. The bus left on time and was packed with people hunched over their netbooks and PDAs. Even the one bit of trash I saw was upscale: a lipstick-smudged Starbucks cup. And the $20 round-trip fares made it a lot less painful to pay our babysitter when we got home...