Word: philco
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Dates: during 1930-1939
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...radio salesroom this week is a natty, luggage-style, portable radio that runs on batteries, needs no wall plug or aerial outlet, can be toted squawking along in a car, a canoe, on a bicycle. With 200,000 of these already sold since their introduction last autumn by Philco, 28 manufacturers who now make them hope to sell some 500,000 more this season at prices ranging from...
...fair sample of Bernays' skill was his promotion of a new "high fidelity" radio for Philco Radio & Television Corp. several years ago. Bernays hired Pitts Sanborn, music critic of the New York World-Telegram, to write several hundred "leaders in the world of music" asking if they did not agree that it was time a better radio was produced. Those that replied naturally said yes. Bernays then got up a booklet full of apt quotes from their letters, sent it (over Pitts Sanborn's signature) to newspaper editors with a letter pointing out that musical leaders were demanding...
...Bernays, Byoir et al. are at their best when given a specific assignment-like the Philco promotion or Byoir's present job of persuading the public that chain store taxes are bad. But this is really only super pressagentry, less concerned with giving clients a corporate soul than with giving them the appearance...
Although the new company will be nowhere nearly as big as RCA (or Philco Radio & Television Co. and Zenith Radio Corp. which are also equipped to make television sets), it has the strongest patent position in television outside of RCA. Philo Farnsworth owns 55 patents, has 78 pending, is positive that no television sender or receiver can be made without using some of his patents. But neither can Philo Farnsworth build a set without the patents of RCA's Zworykin, and so Farnsworth and RCA will cross-license each other...
...Carey nevertheless thought he had done well for them: Philco had threatened to move out of Philadelphia, had already sublet its work to nonunion, out-of-town shops, and union men & women had been selling stuffed dates, shining shoes, going on relief. Principal union advantage: wealthy, fair-minded Trucker James Patrick Clarke is to arbitrate disputes, see to it that Philco keeps most of its production in Philadelphia...