Word: philco
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Dates: during 1980-1989
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...Welles was not made for that more contemporary medium, TV. His Falstaffian girth, so impressive on stage and screen, seemed grotesque when stuffed into the small tube. The voice that shivered the old Philco during the ( Depression sounded hokey when it was used to seduce would-be sophisticates of the '70s. "Paul Masson will sell no wine before its time" joined the fleeting body of marketing folklore and spun off into dozens of jokes. (In one, the Welles impersonator intones the line, glances at his watch and says impatiently, "It's time...
DIED. William Balderston, 86, former president and chairman of the Philco Corp., who helped mastermind the promotion and popularization of the car radio; in Abington, Pa. Philco bought rights in 1930 to a radio that could be operated in a car, and under Balderston's guidance, sales passed the million mark five years later. Near the end of his presidency (1948-54), Philco was first in the U.S. in car-radio and air-conditioner sales...