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Excusable Blunder. Oscar won his point. Caving in under the flood of mail, KCOP took him back. When other sponsors offered to snap up the time Philco had vacated, Philco itself gave up and reinstated Oscar...

Author: /time Magazine | Title: Television: Oscar Writhes Again | 7/7/1958 | See Source »

...greatest flood of mail and phone calls in its history. "We've never had such literate and highly abusive calls before," admitted bemused KCOP. Telegrams poured in, including one from Architect Frank Lloyd Wright, himself a curmudgeon of stature: "Have just canceled order for my 15th Philco. I don't need anybody either. But you are a good deed in a naughty world." Snorted Oscar himself: "My leaving Channel 13 is a catastrophe for the community. The channel will now revert to its cloacal status with such intellectual pursuits as hypnotism and bingo...

Author: /time Magazine | Title: Television: Oscar Writhes Again | 7/7/1958 | See Source »

Oscar's appearance was typical. "I don't appear here in humility," he told his audience. "I made an excusable blunder-considering the circumstances that I was humiliated-of using my power for fractional, justifiable vindictiveness." As for Philco, "I will not tolerate any capricious whim, right or wrong (and I was right as usual), to deter my passionately loyal fans from purchasing this great product...

Author: /time Magazine | Title: Television: Oscar Writhes Again | 7/7/1958 | See Source »

...Unapproachable Greatness." This week Oscar will start skidding amuck two evenings a week (for $900 a performance -$300 more than KCOP-TV gave him) on KHJ-TV's Channel 9. By now knowing which side its customers are buttered on, Philco was expected to tag along prudently with its peevish star. Promised Oscar: "I'll treat them like Queen Mary visiting the poor...

Author: /time Magazine | Title: Television: Oscar Writhes Again | 7/7/1958 | See Source »

What Fails? Philco Corp. is snowed under with price queries after a spot on The Price, calls the show "a genuine free commercial." But Philco believes there is almost no value to lesser shows, in which the winner gets a staggering list of prizes, the product itself gets only a quickie mention, and the viewer gets only a flash look. Furthermore, to break onto one of these shows, a company often has to make an under-the-table payoff in cash or merchandise to the show's producer or to a middleman...

Author: /time Magazine | Title: PROMOTION: The Giveaways | 7/7/1958 | See Source »

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